Content 2.0: How Content Industries Find New Ways to Generate Revenues (MidemNet 2010, Part 1)
This is Part 1: At MIDEM 2010, one of the leading music industry events held in Cannes, annually, I gave a talk about how other content industries (apart from music) are using the Internet to monetize. The video is about 14 minutes long, and goes with the slide-show, below, and addresses these examples: * What will magazine publishers do with the new iPad and other tablet devices (examples from Bonnier, Wired and Sports Illustrated) * How Salesforce.com is making 1.29 Billion USD by selling access to the cloud * How OReilly's Safari Books is selling access to 15.000 technical books for / month * How Zynga's Farmville social game (on Facebook) is selling 800.000 tractors as virtual items, per day * How iStockphoto is selling what can be found in many places for free * How the Techdirt blog connects with fans and gives 'reason to buy' (CwF / RtB) * Conclusion: People pay when they see real value and when the price is right! More details at www.mediafuturist.com
Video Rating: 5 / 5
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Orignal From: Content 2.0: How Content Industries Find New Ways to Generate Revenues (MidemNet 2010, Part 1)
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